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The dark arts of influence: bias and manipulation in business decisions

The dark arts of influence: bias and manipulation in business decisions
For students

Ever wondered what really drives decisions in the business world? This podcast-style session with the University of Plymouth dives into the often unseen ‘dark arts’ of influence. You’ll discover the psychological triggers and decision-making biases that can shape business choices – from boardroom strategies to everyday workplace interactions. We’ll also discuss the ethical lines between effective persuasion and outright manipulation, and consider how strong leaders navigate these complex issues.

Tuesday 8 July @ 17:30 UK time

45 mins

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