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Helping students find their future

We bring all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications.

We also empower teachers and counselors to manage the progression process effectively.

Our values

These are the principles we work by


We put having a positive social impact before anything else.


We will never stop trying to improve our service or our platform.


We hugely value our customers, and respond to their input.

How we work

The Unifrog Way of Working

Our mission is to level the playing field when it comes to young people finding the best opportunities for them; we put having a positive social impact before anything else. 

Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from. We also believe in the power of diversity in all its forms, including in terms of culture, religion, age, socio-economic background, race, gender, sexual orientation, personality, life experiences and disability.

We are dedicated to continually improving our platform and how we deliver our services. We hugely value our customers, and respond to their input. When you interact with us, you will find us to be prompt, polite, straightforward and positive. Anything less would not be the Unifrog way of working!


And where we're going

Alex and Coralie

It started with some smart students

When he was an English teacher at Highbury Grove School in London, Alex was inspired by an exciting group of students to start The Access Project, a charity that helps disadvantaged kids get into prestigious universities.

The Access Project's main focus was organising free one-to-one tuition, but it soon became clear that the students also struggled with making the best choices on which universities to apply to.

Talking it over while on their honeymoon, Alex and Coralie realised that there was already a wealth of data available to students to make these choices, but nowhere that actually helped them navigate all the information. This was the beginning of Unifrog! After getting back from honeymoon, Alex left The Access Project (which is still going strong) to focus full time on Unifrog with Coralie.

Common mistakes
Building a team isn't easy

Building a team isn't easy

The challenge that Alex and Coralie found hardest was building the right team. However, one constant strength is that from the beginning Unifrog's programming has been led by Stu, who has been a crucial and inspiring creative force behind the development of the platform.

These days, the Unifrog team is a wonderful thing, where everyone shares deep commitment to our mission, belief in innovation, and integrity. We are very picky hirers because we want all new people to match the standards of the existing team!

Staying close to teachers and students


The platform has now grown to encompass apprenticeships and Further Education colleges in the UK, as well as US and Canadian universities, and degrees taught in English in Europe, Asia, and Australasia.

In parallel, we have expanded our functionality to help both students and their counselors with the whole application process - from deciding on a subject area and writing application essays or teacher recommendations, to building an application and sending it.

Throughout our growth, our aim has stayed the same: to bring all the available information into a single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications.

Our goal is to create a one-stop-shop for finding and applying for any opportunity taught in English, anywhere in the world. Join us!

We're building the complete destinations platform, together.

We want to level the playing field when it comes to students finding and applying successfully for the best opportunities for them. We're building a platform that can enable this to happen by working closely with our community of students and teachers. Join us!

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Who's behind the frog?

Here's our senior team

Daniel Keller
Daniel Keller, CEO

Daniel joined Unifrog in 2015 and has played a pivotal role in our growth and success. He firmly believes that Unifrog can revolutionise careers and university guidance around the world and is on a mission to make that a reality. Previously he worked in the business development team at the Open University in the UK, and coached skiing and climbing in Switzerland. 

Daniel's love of outdoor sports has taken him everywhere from Canada to China, and has included first ascents of 5,000m peaks in Kyrgyzstan. His next major objective is in the Fitz Roy massif in Patagonia.

Stuart Valentine
Stuart Valentine, Technical Development Lead

Stuart is Managing Director of SAV, the software company that developed the Unifrog platform. In 2012 Stuart and the team at SAV helped Alex and Coralie turn their initial ideas for Unifrog into the first working version of the platform.  Since then SAV and Unifrog have continued to work together to develop the Unifrog platform to its current scale.

When not leading the technical development team at SAV, Stuart is a keen swimmer.  He lives in London with his husband and young son.

Stuart studied PPE at Oxford University and founded SAV in 2002.

Coralie Colmez
Coralie Colmez, Director and Co-Founder

Coralie co-authored Math on Trial: How Numbers Get Used and Abused in the Courtroom with her mother, mathematician Leila Schneps. The book uses ten historical legal cases to show how mathematics, especially statistics, can affect the outcome of criminal proceedings, especially when incorrectly applied or interpreted.

Coralie began her career as a research assistant on Carol Vorderman's task force, commissioned by the UK government to study the state of mathematics education in the United Kingdom.

Coralie read mathematics at Cambridge University under a Cambridge European Trust scholarship, graduating with a first-class degree and winning the Ryan Prize in Higher Mathematics.

Alex Kelly
Alex Kelly, Director and Co-Founder

Previously Alex founded and led the charity The Access Project, which matches high-flying graduates with students from disadvantaged areas for weekly academic tutorials. These sessions help the students achieve better grades and progress to top universities. Each week the charity delivers just under 1,000 hours of free tutorials.

Alex worked as a researcher for the UK’s then shadow Secretary of State for Education, focusing on initial teacher training, and what international school systems can teach the UK.

Alex’s first job was teaching English at Highbury Grove School in London. During his five years in the classroom, he developed what seems to have become a lifelong love for working in the sector.

Alex studied English at Oxford University.

And here's our advisory board

David Hawkins
David Hawkins

David Hawkins is an experienced college and university guidance counselor with expertise in a wide range of international university admissions systems. A graduate of the University of Oxford and a former GCSE, iGCSE, A Level and IB History teacher, David has served as a college counselor in the UK and internationally supporting students in university applications to the United States, UK, Canada and Europe, among many others. Now based in the southwest of England and working with Syzygy Global Education, David provides independent counseling services to students and families around the world, particularly those looking for support in applications to the UK (including Oxbridge and Medicine), the United States and multi-country applications.
Previously Head of College and Careers Counselling at the International School of Brussels and Head of Careers at Taunton School, David has served as a member of the Council of International School’s Guidance Committee, and its Committee for Europe, the Middle East and Africa, as well as the Government Relations committee of the International Association for College Admissions Counseling.

Patience Fanella-Koch
Patience Fanella-Koch

With twenty years of experience in college counselling and university admissions, Patience Fanella-Koch serves as the Director of College and Career Counselling at Aiglon College, an international boarding school in Switzerland offering the International Baccalaureate diploma. Previously, she worked in two secondary schools and a private liberal arts university in the US.

Patience is dedicated to students' personal and academic development, and their pursuit of higher education. She has developed comprehensive counselling programmes in multiple high schools, and started the college counselling track for Horizons GFA, a volunteer program assisting underserved students in Bridgeport, Connecticut. Within the profession, she serves on the executive board of the International Association for College Admission Counseling, advocating for professionals, students and families around the world as they access various opportunities.

Patience double-majored in international relations and French studies at Wheaton College in Massachusetts, USA, including a study abroad experience through Boston University in Paris, France.

Help us build something fantastic

We are building the one-stop-shop for destinations, together. Request a demo and we'll get back to you right away to arrange a time.

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