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Helping students find their future

We bring all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications.

We also empower teachers and counselors to manage the progression process effectively.

Our values

These are the principles we work by


We put having a positive social impact before anything else.


We will never stop trying to improve our service or our platform.


We hugely value our customers, and respond to their input.

How we work

The Unifrog Way of Working

Our mission is to level the playing field when it comes to young people finding the best opportunities for them; we put having a positive social impact before anything else. 

Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from. We also believe in the power of diversity in all its forms, including in terms of culture, religion, age, socio-economic background, race, gender, sexual orientation, personality, life experiences and disability.

We are dedicated to continually improving our platform and how we deliver our services. We hugely value our customers, and respond to their input. When you interact with us, you will find us to be prompt, polite, straightforward and positive. Anything less would not be the Unifrog way of working!


And where we're going

Alex and Coralie

It started with some smart students

When he was an English teacher at Highbury Grove School in London, Alex was inspired by an exciting group of students to start The Access Project, a charity that helps disadvantaged kids get into prestigious universities.

The Access Project's main focus was organising free one-to-one tuition, but it soon became clear that the students also struggled with making the best choices on which universities to apply to.

Talking it over while on their honeymoon, Alex and Coralie realised that there was already a wealth of data available to students to make these choices, but nowhere that actually helped them navigate all the information. This was the beginning of Unifrog! After getting back from honeymoon, Alex left The Access Project (which is still going strong) to focus full time on Unifrog with Coralie.

Common mistakes
Building a team isn't easy

Building a team isn't easy

The challenge that Alex and Coralie found hardest was building the right team. However, one constant strength is that from the beginning Unifrog's programming has been led by Stu, who has been a crucial and inspiring creative force behind the development of the platform.

These days, the Unifrog team is a wonderful thing, where everyone shares deep commitment to our mission, belief in innovation, and integrity. We are very picky hirers because we want all new people to match the standards of the existing team!

Staying close to teachers and students


The platform has now grown to encompass apprenticeships and Further Education colleges in the UK, as well as US and Canadian universities, and degrees taught in English in Europe, Asia, and Australasia.

In parallel, we have expanded our functionality to help both students and their counselors with the whole application process - from deciding on a subject area and writing application essays or teacher recommendations, to building an application and sending it.

Throughout our growth, our aim has stayed the same: to bring all the available information into a single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications.

Our goal is to create a one-stop-shop for finding and applying for any opportunity taught in English, anywhere in the world. Join us!

We're building the complete destinations platform, together.

We want to level the playing field when it comes to students finding and applying successfully for the best opportunities for them. We're building a platform that can enable this to happen by working closely with our community of students and teachers. Join us!

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Who's behind the frog?

Here's our senior team

Coralie Colmez
Coralie Colmez, Director and Co-Founder

Coralie co-authored Math on Trial: How Numbers Get Used and Abused in the Courtroom with her mother, mathematician Leila Schneps. The book uses ten historical legal cases to show how mathematics, especially statistics, can affect the outcome of criminal proceedings, especially when incorrectly applied or interpreted.

Coralie began her career as a research assistant on Carol Vorderman's task force, commissioned by the UK government to study the state of mathematics education in the United Kingdom.

Coralie read mathematics at Cambridge University under a Cambridge European Trust scholarship, graduating with a first-class degree and winning the Ryan Prize in Higher Mathematics.

Alex Kelly
Alex Kelly, Director and Co-Founder

Previously Alex founded and led the charity The Access Project, which matches high-flying graduates with students from disadvantaged areas for weekly academic tutorials. These sessions help the students achieve better grades and progress to top universities. Each week the charity delivers just under 1,000 hours of free tutorials.

Alex worked as a researcher for the UK’s then shadow Secretary of State for Education, focusing on initial teacher training, and what international school systems can teach the UK.

Alex’s first job was teaching English at Highbury Grove School in London. During his five years in the classroom, he developed what seems to have become a lifelong love for working in the sector.

Alex studied English at Oxford University.

Raph Mokades
Raph Mokades, Senior Advisor

Raphael Mokades is the founder and Managing Director of Rare, the multi award-winning leaders in diversity graduate recruitment.

Raphael founded Rare in 2005, on his own, with no recruitment experience, no technology expertise, no clients, no systems, and a desk in someone else’s office. Today, Rare works with over eighty of the world’s most prestigious employers, has some 10,000 candidates on its books, and builds cutting-edge software that is changing the world.

Raphael has a first class degree from Oxford University. He has written for the Guardian, Times and Financial Times. He was named in the Economist’s Top 50 Global Diversity List 2017 and the FT’s Empower Top 100 Ethnic Minority Executives 2018. He was Legal Week’s Outstanding Innovator for 2017.

 Stephen M. Smith
Stephen M. Smith, Senior Advisor

Steve is CEO of Intellispark, vice chair of the national board at College Possible, and a member of the board of the National College Access Network. Steve is co-author of Who Do You Think You Are: Three Critical Conversations for Coaching Teens to College & Career Success, published by John Wiley & Sons.

Steve was previously president and chief product officer at Hobsons where he led global product strategy, corporate development, student data privacy, and R&D. Steve joined Hobsons through the acquisition of Naviance, a leading college and career readiness technology platform used in 12,000 schools in more than 100 countries, where he was Co-Founder and Chief Executive.

Earlier in his career, Steve served as vice president of digital product development at Peterson’s, as a founding member of the Internet consulting practice at Thomson Technology Services Group, and as a practitioner faculty member at The Johns Hopkins University and Montgomery College.

Steve earned a Bachelor of Arts degree in history, cum laude, and an MBA from Cornell University.

Mary Curnock Cook
Mary Curnock Cook, Senior Advisor

Previously CEO of UCAS, the UK’s university admissions service, Mary’s non-executive portfolio remains steeped in education.  She Chairs the governing body at Swindon Academy and is on the Board of the multi-academy trust, United Learning; she’s also Chair of Kensington and Chelsea College, a general Further Education college, and The Access Project, the charity founded by Alex Kelly that helps low-income students get into the best universities.  She’s a non-exec director at The Student Loans Company, the Open University, and the charity, National Numeracy.  

Earlier in her career she held a number of senior roles in the education, hospitality, food and biotech sectors. She has an MSc from London Business School.

She was awarded an OBE in the Queen’s birthday honours in 2000, is a Fellow of Birkbeck, University of London, and has an honorary doctorate from the University of Gloucestershire.  She was on the original BBC Woman’s Hour Power List and the Debrett’s list of the 500 most influential people in the UK.

And here's our advisory board

David Hawkins
David Hawkins

David Hawkins is an experienced college and university guidance counselor with expertise in a wide range of international university admissions systems. A graduate of the University of Oxford and a former GCSE, iGCSE, A Level and IB History teacher, David has served as a college counselor in the UK and internationally supporting students in university applications to the United States, UK, Canada and Europe, among many others. Now based in the southwest of England and working with Syzygy Global Education, David provides independent counseling services to students and families around the world, particularly those looking for support in applications to the UK (including Oxbridge and Medicine), the United States and multi-country applications.
Previously Head of College and Careers Counselling at the International School of Brussels and Head of Careers at Taunton School, David has served as a member of the Council of International School’s Guidance Committee, and its Committee for Europe, the Middle East and Africa, as well as the Government Relations committee of the International Association for College Admissions Counseling.

Jack Shull
Jack Shull

Jack Shull is the Director of University and Counseling at St. Stephen’s School in Rome, a grade 9 to 12 school offering the IB Diploma Program.

Over the last 30 years he has worked as Director of Counseling and Special Services, and as a University Counselor, at American and British curriculum international schools in Norway, Belgium, Thailand, Egypt, China and Taiwan. Jack is also an Independent Educational Consultant (IEC) and teaches the UCLA Extension Program in the ‘College Counseling Certificate’ program.

Jack has for many years been an active member and a committee member of the National Association of College Admissions Counseling (NACAC), and is a past-president of the International Association of College Admissions Counseling. He has given numerous presentations at international conferences, has written articles on college admissions, and has developed programs and workshops for international students who wish to study in the US, the UK, the Netherlands and other countries. 

Patience Fanella-Koch
Patience Fanella-Koch

With twenty years of experience in college counselling and university admissions, Patience Fanella-Koch serves as the Director of College and Career Counselling at Aiglon College, an international boarding school in Switzerland offering the International Baccalaureate diploma. Previously, she worked in two secondary schools and a private liberal arts university in the US.

Patience is dedicated to students' personal and academic development, and their pursuit of higher education. She has developed comprehensive counselling programmes in multiple high schools, and started the college counselling track for Horizons GFA, a volunteer program assisting underserved students in Bridgeport, Connecticut. Within the profession, she serves on the executive board of the International Association for College Admission Counseling, advocating for professionals, students and families around the world as they access various opportunities.

Patience double-majored in international relations and French studies at Wheaton College in Massachusetts, USA, including a study abroad experience through Boston University in Paris, France.

Shana Russell
Shana Russell

Growing up outside Boston, USA, Shana Russell never thought her job would take her all around the world! After living in Asia for five years - Taipei, Taiwan and Seoul, South Korea - Shana is now the Head of College Counseling at Dubai American Academy. 

A graduate of Trinity College in Hartford, CT, she worked as the Assistant Director of Admissions at Washington University in St. Louis School of Law and Trinity College before becoming a college counselor. Shana is passionate about college and university counseling and believes in "best fit" advocacy when working with her students. 

Married with two young sons, Shana loves to travel to new countries, eat amazing food, play any kind of sport or board game, and have wonderful adventures with her family.

Anne Richardson
Anne Richardson

Anne Richardson joined the American School in London in July 2017 as Director of Academic Advising and College Counseling, having previously worked at independent schools in the US.

Having completed the presidential cycle in the New England Association for College Admissions Counseling (NEACAC), Anne is now active in the National Association of College Admissions Counseling (NACAC); she was one of two secondary school counselors appointed to the Commission for International Student Recruitment, and currently chairs NACAC's newest committee on international initiatives.

Anne has presented at the TABS Global Symposium, NACAC, NEACAC, IACAC, MCA conferences and at the U. Maine International Conference; she has written for the Journal of College Admissions and co-authored a chapter in NACAC’s "The Fundamentals of College Counseling."

Anne earned her A.B. in English from Oberlin College and her M.A. in liberal studies from Wesleyan University.

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