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Helping students
find their future

We bring all the available information into one comprehensive, user-friendly platform that helps students make the best choices, and submit the strongest applications.

We empower teachers and counselors to manage progression effectively.

We partner with universities and employers to further support students to be successful.

What is Unifrog?

The universal
destinations platform

Our values

These are the principles
we work by


We put having a positive social impact before anything else.


We will never stop trying to improve our service or our platform.


We hugely value our customers, and respond to their input.

How we work

The Unifrog Way of Working

Our mission is to level the playing field when it comes to young people finding the best opportunities for them; we put having a positive social impact before anything else. 

Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from. We also believe in the power of diversity in all its forms, including in terms of culture, religion, age, socio-economic background, race, gender, sexual orientation, personality, life experiences and disability.

We are dedicated to continually improving our platform and how we deliver our services. We hugely value our customers, and respond to their input. When you interact with us, you will find us to be prompt, polite, straightforward and positive. Anything less would not be the Unifrog way of working!


And where we're going

It started with some smart students

It started with some smart students

When he was an English teacher at Highbury Grove School in London, Alex was inspired by an exciting group of students to start The Access Project, a charity that helps disadvantaged kids get into prestigious universities.

The Access Project's main focus was organising free one-to-one tuition, but it soon became clear that the students also struggled with making the best choices on which universities to apply to.

Talking it over while on their honeymoon, Alex and Coralie realised that there was already a wealth of data available to students to make these choices, but nowhere that actually helped them navigate all the information. This was the beginning of Unifrog! After getting back from honeymoon, Alex left The Access Project (which is still going strong) to focus full time on Unifrog with Coralie.

Common mistakes
Building a team isn't easy

Building a team isn't easy

The challenge that Alex and Coralie found hardest was building the right team. However, one constant strength is that from the beginning Unifrog's programming has been led by Stu, who has been a crucial and inspiring creative force behind the development of the platform.

These days, the Unifrog team is a wonderful thing, where everyone shares deep commitment to our mission, belief in innovation, and integrity. We are very picky hirers because we want all new people to match the standards of the existing team!

Staying close to teachers and students


The platform has now grown to encompass apprenticeships and Further Education colleges in the UK, as well as US and Canadian universities, and degrees taught in English in Europe, Asia, and Australasia.

In parallel, we have expanded our functionality to help both students and their counselors with the whole application process - from deciding on a subject area and writing application essays or teacher recommendations, to building an application and sending it.

Throughout our growth, our aim has stayed the same: to bring all the available information into a single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications.

Our goal is to create a one-stop-shop for finding and applying for any opportunity taught in English, anywhere in the world. Join us!

Partnering with universities and employers


Where Unifrog came from and where it's going.

Alex and Coralie

We're building the universal destinations platform, together.

We want to level the playing field when it comes to students finding and applying successfully for the best opportunities for them. We're building a platform that can enable this to happen by working closely with our community of students and teachers. Join us!

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Who's behind the frog?

Here's our senior team

Daniel Keller
Stuart Valentine
Coralie Colmez
Alex Kelly

And here's our advisory board

David Hawkins
David Hawkins

David Hawkins is Director and Founder of The University Guys, a team of specialist international university advisers who support students and schools with university applications to universities in the USA, Canada, Europe and beyond. They provide individualised guidance to families and students who seek to explore their best-fit university options. They work to prepare student profiles to be as strong and compelling as they can be by the time they are ready to apply and facilitate navigating the different application portals and timelines for international universities. They also run numerous events, training, and provide direct support to high schools for overseas applications.

David takes an ethical and mindful approach to ensure a healthy process to being successful, all whilst keeping the student's personal fit and well-being at the centre of it all. He's also a member of International ACAC and IECA and the only Certified Educational Planner in the UK. 

David and his team support schools across the British Isles and beyond.

Patience Fanella-Koch
Patience Fanella-Koch

With twenty years of experience in college counselling and university admissions, Patience Fanella-Koch serves as the Director of College and Career Counselling at Aiglon College, an international boarding school in Switzerland offering the International Baccalaureate diploma. Previously, she worked in two secondary schools and a private liberal arts university in the US.

Patience is dedicated to students' personal and academic development, and their pursuit of higher education. She has developed comprehensive counselling programmes in multiple high schools, and started the college counselling track for Horizons GFA, a volunteer program assisting underserved students in Bridgeport, Connecticut. Within the profession, she serves on the executive board of the International Association for College Admission Counseling, advocating for professionals, students and families around the world as they access various opportunities.

Patience double-majored in international relations and French studies at Wheaton College in Massachusetts, USA, including a study abroad experience through Boston University in Paris, France.

Buket Ayaz
Buket Ayaz

Buket is Head of Careers and University Counseling at Deira International School in Dubai. She has more than 10 years’ experience as a higher education advisor.

In 2013 participating in the Independent Educational Consultant Association’s Summer Institute fired her passion for raising awareness about education abroad. After the institute, while working as an IEC to support students’ university applications worldwide, she started developing college readiness programs at high schools across Turkey, including developing partnerships with international universities.

Buket has continued college counseling since moving to Dubai. She enjoys every aspect of the job, from the admin to the sleepless nights during applications season. She is particularly interested in careers counselling curriculum standardization, including grade-specific college readiness programs, which has seen her delivering college counselor training workshops in the UAE.

A former Fulbright Scholar, Buket is an AICEP “Certified Educational Planner”, and has a College Access Counselling Program certificate from Rice University. She is studying at postgrad level at Edinburgh Napier University to become a careers practitioner.

Partner organisations

Here are some of the professional organisations in our sector with whom we have partnered.


Help us build something fantastic

We are building the one-stop-shop for destinations, together. Request a demo and we'll get back to you right away to arrange a time.

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