On this page: Essentials Students Teachers Partners say Gatsby

Unifrog for UK
schools and colleges

We help students explore their interests, compare Apprenticeships, FE courses and University courses, then apply successfully.

We also empower careers leaders and teachers to manage work experience, PSHE, and the careers and progression process effectively.

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What is Unifrog?

The universal
destinations platform

What do our partners think?


would recommend Unifrog to others.


schools and colleges across the UK.

1.2 mil

active students on the platform.

Everything in
one place


  • Personality quizPersonality quiz linked to
    careers and university subjects.
  • Interests QuizHolland Codes quiz linked
    to careers searching.
  • WE QuizWork environments quiz linked
    to careers searching.
  • Skills QuizSkills quiz linked
    to careers searching.
  • Skills ToolRecord how you've
    evidenced key skills.
  • Quiz ProfileOne profile synthesized
    from taking all our quizzes
  • CareersExplore how interests translate
    into different careers.
  • SubjectsDetailed, searchable profiles
    of every university subject area
  • Know-howWatch experts explain every
    aspect of progression.
  • MOOCsTry out different subject areas.
    Evidence independence.


  • ApprenticeshipsEvery apprenticeship, Degree
    Apprenticeship, and SLP.
  • College & 6th FormCompare college and
    Sixth Form courses.
  • OxbridgeThe colleges aren't all the same.
    Find the best for you.
  • Special opportunitiesOne place to find scholarships,
    residentials, contextual offers.
  • International UnisIt's a minefield. Find the best
    universities for you.
  • UK UniversitiesCompare every undergraduate
    course on multiple factors.


  • Personal StatementsDraft it. Get feedback.
    Perfect it.
  • ReferencesWrite Subject References.
    Collate into Overall References.
  • CV / ResumeDraft it. Then tweak it to
    suit different opportunities.
  • Covering LettersFor any letter or essay:
    draft, edit, get feedback.
  • LockerUnlimited storage for progression
    and application materials.


  • Teaching resourcesPlug-and-play resources
    for Careers Guidance.
  • DestinationsRecord and analyse
    students' destinations.
  • Usage ChartsGorgeous interactive charts to
    analyse your school's Unifrog usage.
  • DownloadsCreate custom reports
    via multiple downloads.
  • WEX / PlacementsThe administration behind
    placements made easy
  • InteractionsRecord every Careers Guidance
    event for every student.

Unifrog essentials

Some of the most important things about
our work with UK schools and colleges

Meeting the Gatsby Benchmarks
Meeting PAL / Baker
Meeting the PSHE objectives
Uniquely engaging for students
Outstanding customer service

What students
can do on Unifrog


Explore pathways

Interests, personality and skills quizzes
Explore careers using LMI
Placements / WEX
Guides and webinars
Interests, personality and skills quizzes

Get to know yourself better by taking a series of skills quizzes covering interests, skills, personality and preferred work environments.

Explore careers using LMI

Search our database of over 1,000 career profiles, and use regional and national LMI to make informed decisions.

Placements / WEX

Enjoy work experience without hassle: our Placements tool is the industry leading system for managing placements, including the paperwork regarding Health & Safety, Risk Assessments, GDPR, Insurance, and Safeguarding. We make the experience streamlined for students, employers, parents and school/college placement coordinators.

Guides and webinars

Search hundreds of articles (with videos) on everything to do with progression and PSHE, and attend 10s of live webinars, featuring lots of interaction with experts.


Build a record of achievement

Record extra-curricular activities
Evidence and reflect on key skills
Keep everything in your Locker

Compare every opportunity

Compare every post-16 and post-18 pathway
Special opportunities
Connect with universities and employers
Compare every post-16 and post-18 pathway

Compare apprenticeships, FE courses, and university courses, as well as thousands of undergraduate programmes taught in English across the world, including in the US, Canada, Europe and Asia.

Special opportunities

Find scholarships, summer schools and virtual work experiences, and filter to see opportunities availble only to students with particular characteristics.

Connect with universities and employers

Take part in live events like university-run subject taster courses, and employer-run skill development workshops.


Craft excellent applications

Purpose-built tools to draft application materials
Easy feedback

What teachers
can do on Unifrog


Visualise your data

At-a-glance reporting
A complete audit trail
Intended destinations vs sustained destinations
At-a-glance reporting

Visualise how students and teachers are using the platform using interactive, live-data Charts. Track your progress regarding the Gatsby Benchmarks, the Baker Clause and Destinations.

A complete audit trail

Record every careers interaction in one place, meaning you have comprehensive evidence for Ofsted and ISI inspections.

Intended destinations vs sustained destinations

Report on intended vs sustained destinations, and analyse the information by characteristics like PP, SEND, EAL, gender and academic ability.


Careers Year Plan and PSHE Pack

Whole school Careers Year Plan
Whole school PSHE Pack
Plug-and-play, flexible, structured, integrated and engaging

Outstanding customer service

World class customer support
Bespoke staff training
Ongoing strategic support
World class customer support

You'll have a friendly and efficient response to any query within 24 hours. 99.5% of our partners rate our customer service as 'very good' or 'fantastic'.

Bespoke staff training

You'll get bespoke staff training to get you up to speed, then access to regular remote and in-person training.

Ongoing strategic support

Your dedicated support team will work with you to understand your CEIAG goals and maximise your use of the platform.


Community, conferences, and CPD

Free conferences and CPD
Annual Careers Fair

Who uses Unifrog?

Schools and colleges
all over the world

Who has joined the Unifrog community?

More than 2,500 schools and
colleges around the UK

"Since introducing Unifrog a few years ago as part of our CEIAG programme, student engagement across all year groups has soared. We have used the platform in PSHE, utilised many of the fantastic blended learning plans in careers lessons and been able."

Newcastle Under Lyme School

Esme Major, Head of Careers
Newcastle Under Lyme School

"Unifrog is a fantastic platform which supports the development and tracking of young people’s skills and DYW experiences while also linking them to the Career Education Standard. For S5/6 offers information and support for a positive destination no matter whether the young person’s pathway is into the workplace, Further or Higher Education. The Unifrog team are extremely helpful and I would highly recommend this wonderful resource."

Balerno High School

Ros Ranger, Deputy Head
Balerno High School

"Unifrog is absolutely crucial in the delivery of careers education at Trent College. It is easy to use and navigate for pupils and staff alike and our pupils would be hugely disadvantaged without it. We now use Unifrog with all year groups, from 7-13 and I am evangelical about it, both the platform and the support provided are fabulous!"

Trent College

Fiona Starbuck, Careers Leader
Trent College

"It’s our mission to ensure that all of our students, no matter what their background, have access to the best careers advice - and Unifrog is fundamental in enabling us to achieve this goal."

Birkenhead Sixth Form College

Jo Wood, Head of Student Development and Careers Programme Leader
Birkenhead Sixth Form College

"Unifrog is the perfect careers platform for our KS3 and KS4 students. The easily accessible resources and tools enable them to make informed choices regarding their next steps."

Da Vinci Academy

Rosemary Atkinson, Head of Careers
Da Vinci Academy

"Our careers and university processes were quite good to start with, and Unifrog slotted in nicely with those, without demanding a complete overhaul of what we were already doing."

Caludon Castle

Alex Handy, Assistant Head
Caludon Castle

"Unifrog has made us more efficient as we can now log all career interviews, employer engagement and events in one place, which students also have a log of."

Durrington High School

Karen Jefford, Head of Careers
Durrington High School

"The platform acts as a means of recording achievements and tracking students’ engagement in extra-curricular activities, as well as a means of adding activities we run in school using the Interactions tool. The opportunity for them to record and reflect is invaluable."

Clayesmore School

Catherine Jacks, Head of Careers
Clayesmore School

"Both the subject and career libraries are used to help pupils plan for their futures and to assist in making decisions such as KS4 options and post-16 progression... We are also finding parents are keen to use the platform with their children at home."

Holy Family Catholic High School

Danny Devlin, Head of Careers
Holy Family Catholic High School

"Overall my favourite aspect of the platform is that it centralises a previously disparate process. I can log in and see what any student is doing at any moment, and message them in real time, and I can do the same with staff."

Robert Napier Academy

Rebecca Brattle, Head of Sixth Form
Robert Napier Academy

"From a strategic point of view, it allows us to sit back and know exactly what staff and students are doing and how they’re engaging with our stable careers programme."

Cheltenham Bournside School

Lucy Hemsley, Deputy Head of Sixth Form
Cheltenham Bournside School

"Unifrog is brilliant! It enables pupils (and parents) across our community to consider different career options and make informed study choices. It also helps them to develop vital employability skills to prepare them for life in the working world. It is fun and easy to use with a wealth of information all stored in one place. I recommend it to everyone."

The King's School Macclesfield

Caroline King, Careers and External Relations Officer
The King's School Macclesfield

"''The way the Unifrog team led the training sessions was exemplary: it was concise and practical. They were very keen to make the whole process of getting us trained and ready to embed the platform in our school as painless, clear and as fluent as possible, and that was really appreciated."

Epsom College

Nick Russell, Head of Sixth Form
Epsom College

"Unifrog has been one of the best things we’ve invested in during my time as director of Post-16. It has had a massive impact on student motivation, on opening doors and making students aware of where they can go and raising their aspirations."

Outwood Grange

Chris Wilson, Director of Post-16
Outwood Grange

"Unifrog has given our students much more insight into their options, not limiting them to just a university search. The platform has definitely given students right across the ability spectrum raised aspirations and increased confidence in their choices."

St. Gregory’s Catholic School

Emma Shoreland, Director of Teaching & Learning Key Stage 5
St. Gregory’s Catholic School

We're building the universal destinations platform, together.

We want to level the playing field when it comes to students finding and applying successfully for the best opportunities for them. We're building a platform that can enable this to happen by working closely with our community of students and teachers. Join us!

I want a demo

Unifrog and the
Gatsby Benchmarks


A stable careers programme

Careers Year Plan and teaching resources
Goal setting and review meetings
Parent engagement
Careers Year Plan and teaching resources

Our Careers Year Plan is made up of excellent, adaptable teaching resources that are tailored to each year group, from Y7 to Y13. The plan makes it easy for you to develop a stable, whole-school/college careers programme. 

Goal setting and review meetings

Your dedicated regional support team will meet with you to set the Goals you want to achieve with Unifrog and your CEIAG programme. They'll provide you with tailored guidance and resources, and meet with you reguarly to review progress against your Goals.

Parent engagement

Parents and guardians have access to their own Unifrog accounts to explore Post-16 and Post-18 options, and read up-to-date information on topics from HE finance, apprenticeship levels and study abroad. You can share guides directly with them via the Unifrog platform, and generate a record of these interations with parents and guardians.


Learning from career and labour market information

Explore up-to-date national and local LMI
Full range of options

Addressing the needs of each pupil

Addressing the needs of each pupil
Record, track, feedback

It's easy to assign students to particluar groups such as 'Pupil Premium' and 'SEND', then track the support and feedback they're given. Teachers can send students messages within the platform, providing feedback and support with their next steps. You can report on how well you support a particular type of student versus others.

Upload straight to Compass +

Our Interactions tool allows teachers to set students specific tasks, record interactions and map their activities against the Gatsby Benchmarks. This keeps the school's careers programme under one roof, and students have access to their careers record at all times. Careers Leaders then download the information from Unifrog and upload it directly to Compass+.

Personalised student journey

Each user has their own profile which they can access on any device, at any time. The platform holds the world's biggest database of Post 16 and Post 18 pathways and supports students with every stage of the progression process - from exploring their interests to learning about different jobs, to searching for live opportunities, crafting and submitting their actual applications.

Independent and impartial

Unifrog is committed to independence and impartiality. We show students everything, and the platform gives them the tools to make their own informed choices on all of the academic and vocational pathways available.

Destinations and alumni

Unifrog allows you to track your students' intentions and destinations data, as well as create an alumni database. Use this data to review your careers provision and inform continuous improvement of your programme for your students.


Linking curriculum learning to careers

Linking curriculum learning to careers

Encounters with employers and employees

Encounters with employers and employees
Webinars and videos starring lead employers

Students have meaningful engagement with employers and employees during webinars and virtual careers fairs where they have the chance to ask questions and learn from their knowledge. Careers library profiles contain videos from employers and employees providing information on entry requirements through to daily activities within their roles.

Student - Employer networking

Through our Employer partnerships, students have the chance to contact employers directly to hear more about available opportunities. Students can apply for, and take part in, a range of employer lead activites from Skills Development workshops to 1:1 coaching programmes, providing meaningful encounters to support their progression into the world of work.

Track and target for particular encounters

Intuitive functionality for teachers to plan and track encounters with employers, and gather feedback from students on what they have learnt from these encounters. Track encounters via groups of students or individuals, and share opportunities of upcoming webinars or workshops with target students.

Teaching resources to prepare for encounters

Resources that support students to maximise encounters with employers and employees can be found in the Resources library. Utilise worksheets to prepare for careers fairs, deliver sessions on finding and applying for work experience, or engage students with interview preparation.

Comprehensive Apprenticeship database

The apprenticeships tool is the most complete database of UK apprenticeships in existence. Updated every 24 hours, it pulls together vacancies of all levels, from Traineeships to Degree Apprenticeships, and includes employer descriptions and links to apply for each live vacancy.


Experiences of workplaces

Experiences of workplaces

Encounters with Further and Higher Education

Encounters with Further and Higher Education
Every opportunity, in one place

Our university and FE search tools ensure students can easily compare every academic and vocational opportunity acailable at Post 16 and Post 18, to inspire them with the wealth of opportunities available. Students can contact universities directly with our 'Put me in touch' buttons, sign up for open days and create shortlists to be discussed with parents/carers and teachers.

Track events and Baker Clause compliance

Teachers can add upcoming encounters with further and higher education to students' Unifrog calendars, send reminders before the events, then track and report on these interactions later on. This makes it easy to spot, for example, students with particular characteristics having fewer encounters with further or higher education than students with other characteristics, as well as reporting on evidencing your compliance with the Baker Clause.

Special opportunities

Our Special opportunities tool makes it easy for students to find thousands of summer schools, scholarships and contextual offers, and is the only database of is kind. In terms of scholarships alone, the tool shows students £5M of opportunities that are otherwise tricky to find.

Interactive webinars with FE and uni reps

Students and teachers can access panel based webinars with FE and university representatives throughout the academic year. Webinars include application masterclasses to deep-dives into specific subjects. Students can opt in to hear more from the universities that are presenting.


Personal guidance

Personal guidance

Help us build something fantastic

We are building the one-stop-shop for destinations, together. Request a demo and we'll get back to you right away to arrange a time.

Request demo