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Likes, loops and dopamine hits: the neuroscience behind persuasive technology
StudentsVirtual
Why do some apps feel impossible to put down? In this taster session with Northumbria University, we’ll explore the neuroscience behind persuasive technology, from dopamine rewards to habit-forming design. Discover how social media, notifications, and endless scrolling tap into the brain’s learning systems, and what this means for our behaviour, attention, and wellbeing.