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Think like a marketing expert: should you trust online reviews?

StudentsVirtual

You're deciding where to eat, what to buy, or which app to download. But what makes some online reviews more persuasive than others? Join King's Business School for an interactive marketing challenge where you'll explore how consumers make decisions in a digital world. You’ll also discover how marketers use insight, data, and psychology to understand behaviour and influence choices – and find out what it's like to study topics like these at university.

When

Tuesday 10 November @ 16:30 UK time

Duration

45 mins

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King's College London

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