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What makes us click? The science and creativity behind modern marketing

StudentsVirtual

What captures our attention, drives us to buy, and makes us fall in love with a brand? Join Dr Yongdong Liu from UCL School of Management to discover how marketing brings together data, creativity, technology and human behaviour. Explore how brands get inside the minds of their audiences, design products people love, and make smart decisions in a fast-moving digital world. If you're curious about business, marketing, and how the brands you use every day really work, this session is for you.

When

Thursday 12 November @ 17:30 UK time

Duration

45 mins

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UCL (University College London)

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