How to ace your job or apprenticeship interviews

Got a job or apprenticeship interview coming up? No worries – the advice in this guide will help you make a strong impression.

Prepare, prepare, prepare!

Prepping for an interview may not sound fun (or even possible – how can you guess what they’ll ask?) but it’ll be your secret weapon. It’ll give you confidence going in and show that you care about the job. Plus, there actually are common questions that you can prepare for, so you’ll know exactly what to say if they ask them.
 

How to prepare:
 

1. Research the employer

Don’t just rely on the info provided in the job description. Head over to the company’s website and look at their mission and their recent projects. Check out their social media feeds, blogs, or any news stories they’ve been featured in, if you can find them. 

The goal: Find out what makes this company unique. You’re likely to be asked why you want to work at this company in particular, and it’s great to be able to point to specific things about them. Plus, it might give you ideas for questions to ask at the interview. 
 

 2. Find out what they’re looking for

A lot of interviewers use a technique called ‘skill-based questions’, which basically means they want you to prove you have the right skills for the job. Start by using the job specification to create a list of five key skills required for the role. If you’re lucky, these will be listed explicitly (e.g. good problem-solving skills); if not, you may need to read between the lines.

If there’s really nothing to go on, head over to Unifrog’s Careers library, search for the role that most closely matches the one you’re going for, and note down the ‘Skills required’.

Once you've got your list, you could use an AI tool to help you create some mock interview questions around these. Make your prompt really specific, naming the key skills and explaining that you'll need questions which ask how you've demonstrated or developed them. But don't use AI to generate your answers. Your interviewers will want to hear your specific experiences of how you've developed your skills, as we'll discuss next.

If you're attending an AI interview, mentioning the key skills and experiences on the job specification will be even more important. It might help to pick out some key words and phrases from the spec (things like ‘digital skills’ and ‘Excel’, for example) and have them handy, in case you need a prompt during the interview – but don't forget to maintain eye contact with the camera as much as you can.

The goal: Understand exactly which skills they’re hoping to see you demonstrate. Even if they don’t use skill-based questions, these will be good skills to find ways to highlight in the interview. 
 

3. Match your experience to the job

Now for the tricky bit – think back over your experience to date and try to find examples of how you’ve demonstrated those skills. Think outside the box and draw on a wide range of experiences – anything from helping out with a school assembly to work experience placements.

Look through your CV for inspiration (the employer will likely base a few of their questions on your CV anyway). If you’ve been diligently filling in your Unifrog Skills and Activities sections, awesome – this is when all that hard work will really pay off. You really want to be coming up with specific examples, even anecdotes.

Here’s an example question to get you going:
 

Interviewer: If you join us as a waiter, you’ll often be in high-pressure situations with a lot of competing demands. How are you at prioritising tasks? 

Applicant: I have a lot of experience with that, actually. I’m still a student, so balancing the work for my different courses is something I’ve gotten used to – but I'm also captain of my football team and look after my younger siblings when my parents have to work late. One week last autumn, I had essays due, I needed to help out with try-outs for the team, and my parents needed me to mind my siblings. I sat down and worked out a careful schedule, balancing out things that couldn’t be changed and the places where I might have more flexibility. I couldn’t just leave my siblings home alone, so that of course had to take priority. But starting the essays early would help, so that I wouldn’t actually be finishing them during that crazy week; or trading off with the co-captain to show up at try-outs a little bit late. Of course, in a restaurant setting I wouldn’t have time to make plans this way, but the experience has helped me get better at sorting out priorities on the fly, too. 

It’s easy to panic and say, ‘Yes, I’m really good at balancing different things, I think it’s a really important skill,’ but that doesn’t actually show the interviewer that you’re good at it. A specific story lets them see a time you’ve put that trait into action. 
 

The goal: Be ready with specific, concrete examples, so that instead of racking your brains in a panic, or answering really vaguely, you have really specific evidence to demonstrate your skills. 
 

4. Prep other common questions 

In addition to skill-based questions, you might be asked something that has nothing to do with the job you’re applying for and it’s easy to think that the interviewer is trying to catch you out. Honestly, they're not – often, they’re using some odd questions to ask something else in a less direct way. Here are a few examples of odd interview questions with explanations of what they might really be getting at:

• Question – What’s your biggest weakness?
• Meaning – Are you able to identify areas you can improve in, and admit to them? Also, are you going to struggle with any aspects of the job?
• Reason – Everyone can always improve on something. Employers want to see that you’re aware of areas you may not perform as well in and willing to work on them to improve your performance. It’s also useful for them to know if you see yourself struggling with something they know is going to be really important to the job!
• Useful tip – Don’t be cocky, and don’t try to think of something which sounds impressive (‘I’m too much of a perfectionist’ is a typical example of this). No-one is perfect and there’s no harm in being honest.
   
• Question – Where do you see yourself in five years’ time?
• Meaning – Do you have a plan? Are you going to stay with the company or is this a stop-gap? Are you ambitious?
• Reason – Employers are usually interested in developing their staff, but they can’t help you progress if they don’t know what you want to do! They also want to see how your ambition lines up with their company.
• Useful tip– You don’t need to have a full five-year plan for this; you just need to show that you have an idea of how you could grow with the company.
   
• Question – If you were a piece of stationery, what would you be and why? What’s the best gift you’ve ever been given?
• Reason – This kind of random question is becoming more common and they’re used for loads of reasons. Firstly, employers want to see how you react when you’re put in a situation you can’t possibly have prepared for. Do you panic or take it in your stride? Secondly, they sometimes just want to lighten the mood a little. Interviews are stressful and employers know that. Throwing this kind of question in can help to break the ice. Most importantly, employers want to see your personality, and your answer to this kind of question can give them an insight into how you’ll fit into their team.
• Useful tip – Don’t overthink it. There’s no ‘right’ answer to this. Answer with your instincts and don’t take yourself too seriously.
   

5. Ask questions of your own 

Almost every interview will end with the interviewer turning things around and asking if you have any questions. You might think it makes you seem clever not to have any, but it’s actually better if you do! Here are a few examples – pick the one(s) you genuinely want the answer to.

• What’s one thing you think someone starting this job should understand going in?
• What does successful performance in this role look like?
• How would you describe the company culture? What is your work/life balance like?
• Ask about specific projects or goals that you came across in your research
• If it’s an apprenticeship: How many apprentices have successfully completed the programme? What employment opportunities will there be at the end of the apprenticeship?
   

6. Final steps

Once you’ve prepped your answers, it might be worth arranging a mock interview with the careers service at school/college if possible, or with a friend/relative if not. This will help you get used to answering unexpected questions and keeping your cool.

If you're going to have an AI or remote interview, practise recording yourself answering some interview questions like the ones above. When you watch the recording back, check to see if you're making good eye contact with the camera, sitting up straight, and smiling. And check your set-up; is your background free of clutter? Is there enough light to see your eyes well?

If your interview will be in person, look up your route in advance and plan to arrive early. Allow yourself plenty of time in case of traffic jams or train cancellations. 
 

On the day…

• Dress smartly – you probably won’t need to go out and buy a full suit, but aim to dress as smartly as possible whilst remaining comfortable.
• Keep a copy of your CV and your preparation notes to hand, in case you’re asked to wait a while.
• Set off – or open your laptop, check your internet, and get set up – half an hour earlier than you need to, just in case.
• At the interview, keep an eye on your body language. If you're meeting in person, shake the interviewer’s hand when you meet them. Avoid slouching in your seat, and maintain good eye contact where appropriate. It’s also usually okay to take notes, but ask first.
• Don’t rush your answers – take the time to think them through. If you're really stuck, you can politely ask if you can have a think and come back to a question at the end of the interview.
   

Afterwards… 

You don’t need to accept a job if you realise it isn’t right for you. If the interview makes you uncomfortable for some reason, or you realise the position they’re describing isn’t quite like the job description, you’re allowed to say no! Be polite, but don’t feel guilty or think you need to make excuses to them. 

If you don’t get the job, you can ask for feedback so that you know how to improve for next time. It’s always possible that you were a really strong candidate and there just happened to be someone else who was even stronger. Every interview is good practice, so just keep going! 

Good luck!