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Finance taster: why do investors make irrational decisions?
StudentsVirtual
Are financial decisions always logical? In this session with the University of Bath, you’ll explore how psychology shapes the way people invest. You’ll examine ideas like risk and return, and discover how biases, emotions, and mental shortcuts influence decision-making. Using real-world examples, see why markets don’t always behave as expected, and how behavioural finance challenges traditional economic theory.